Actually the Digital healthcare market is expected to reach $ 206 billion by 2020, as a joint study by SAP and Oxford Economics concluded that nearly 70% of healthcare companies plan to digitally transform their operations, while nearly 61% believe it will increase patient satisfaction.
Do you know that almost all of the healthcare providers today have strong plans for digital transformation, and their efforts are changing the way they deliver healthcare through new and innovative methods. Hospitals now offer outpatient, inpatient, outpatient, and day surgery services; access to the patient file; and telemedicine in different ways through their renewed processes and technology-assisted delivery. Even as the providers create and deliver new digital products and services to improve clinical outcomes and patient satisfaction, they also find entirely new business models capable of generating value through new business models. Players such as Microsoft, Google, Amazon, and Apple are also doing their best to gain market share for themselves, with varying degrees of success.
With the healthcare industry compellingly pursuing a digital strategy, let's take a look at reinventing the way they perform through digitization:Use healthcare interoperability to enable patient data sharing in the healthcare continuum of caregivers and stakeholders to provide coordinated collaborative care to all.
Internet of Medical Things (IoMT) is here, in a confluence of IoT, telemedicine, and telehealth technologies that deploy portable devices such as ECG and ECG monitors and play a critical role in tracking vital medical statistics to prevent or manage chronic diseases and to provide patients with virtual care, increasing customer satisfaction.
Portable devices make it possible to track patients in real-time, eliminating the need to physically hospitalize them. With virtual care, older people can stay at home, even if their health status is checked for signs of deterioration.
Countries with a large population with limited access to providers are turning to telemedicine, even as doctor appointment waiting times and Medicaid adoption rates are increasing year on year. Telemedicine is an important tool that allows even remote patients to access specialists, as technology makes it possible to match the right healthcare professional with the right patient, either face-to-face or through virtual healthcare portals.
Automation, AI, and chatbots allow patients to reduce costs by avoiding the need to visit a doctor and receive self-care instructions, as we use healthcare data and analysis to enable better treatment plans and patient outcomes.
Chatbots enable routine medical inquiries to be handled using AI-supported messaging and speech systems, while machine learning enhances the chatbot's capabilities with every interaction. They also make appointments, prove prescriptions, conduct lab tests, ensure a smooth billing process, and keep health records.
AI can replicate a human's ability to process information and make decisions, making diagnosis faster and more accurate. AI-enabled body scans recognize cancer early and save lives. AI is used to investigate chemical and biological interactions and to improve the formulations of old drugs and to test the effectiveness of new drugs without the need for expensive clinical studies.
Big data analysis leverages health data and tracks epidemics by aggregating population data, health, and migration statistics to help prevent epidemics, reduce costs, and cure diseases. It is also used to detect identity theft and healthcare fraud.
Robots that assist a surgeon or perform surgeries themselves are now a reality, while others provide support to people with sensory, cognitive, and motor disabilities (who make up nearly 20% of the world's population) or their caregivers. Humanoid AI-powered robots help lonely people stay independent with their business and conversations for longer.
To provide healthcare providers and patients with the required access to sensitive patient data in accordance with the Portability and Accountability Act (HIPAA), the industry is rapidly moving to cloud computing.
Digital healthcare is also working to improve its digital marketing strategies by focusing on content quality and the ability to convert visitors into patients as it increases engagement and provides the essential and relevant information it communicates with consumers must share.
Digital healthcare undoubtedly disrupts the healthcare scenario in several ways, and requires a complete process refresh before the newer, more efficient ways to deliver healthcare can take effect. Even the insurance industry is turning to digital transformation with turnkey health insurance projects that take a value care approach rather than focusing on volumes. To ensure that all these innovative new approaches take root and become a standard rather than an exception, organizations should not only adopt and reap the benefits of digital transformation in healthcare but also engage and motivate their workforce to deliver the skills required to make the best use of these facilities.
At Prime, we understand the complex challenges healthcare is facing and can help you find your way into the future. Our diverse full-service portfolio of software solutions for workflow management and dedication to developing skilled consultants have made us a trusted partner in medical software solutions.